By Nicholas A.C. Read, Dr. Stephen J. Bistritz
It’s the target of each salesclerk: gaining access to senior buyer executives―the C-Level selection makers liable for approving top-dollar offers. Selling to the C-Suite is the 1st publication that finds the best way to land these career-making revenues within the phrases of CEOs themselves!
With 60 years of mixed adventure promoting to enterprises world wide, Nicholas A.C. learn and Stephen J. Bistritz , Ed.D., performed in-depth interviews with govt- point selection makers of greater than 500 organisations. something they discovered could shock you: leaders on the maximum company degrees don’t stay away from revenues pitches; actually, they welcome them―provided the salesman methods them the proper manner. within this worthwhile booklet, CEOs display precisely which revenues strategies they locate premiere, in addition to these you'll want to avoid.
Selling to the C-Suite presents the entire perception you would like to:
- Gain entry to executives
- Establish belief and credibility
- Leverage relationships
- Create price on the govt level
It additionally unearths whilst executives individually input the purchasing approach and sheds mild on what position they play.
Selling to the C-Suite offers field-tested ideas to place you good sooner than thecompetition in terms of making these multimillion-dollar revenues you by no means suggestion possible.