By Ben Shapiro
Project President is a hilarious romp via American electoral history.
From brief, fats, bald John Adams' wig-throwing tantrums through the 1800 election to Abraham Lincoln's selection to develop a beard in 1860; from John F. Kennedy's option to forgo the fedora at his inauguration to John Kerry's choice to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's fake enamel to George W. Bush's exercise session routine, Project President tells the tale of America's love affair with presidential appears to be like and visual appeal, why that frequently issues greater than a politico's positions at the matters, and what may well good be coming next.
"I'm continually bringing up the facility of costume. it truly is semiology: our outfits ship a message approximately how we wish to be perceived, and the place is that this extra strong and obtrusive than in elected offices. In Project President, Ben Shapiro captures presidential semiotics with a effective narrative and deft analysis. it truly is concurrently attention-grabbing and hilarious!"
Project Runway, Liz Claiborne, Inc.
"Ben Shapiro takes a romp via American heritage and exhibits how personality--and even haircuts--have elected or defeated presidential candidates. it is a journey via background that lovers of either events will enjoy-and can examine from."
Resident student, American firm Institute
Senior author, U.S. information & global Report
Co-author, The Almanac of yank Politics
"Presidential politics has regularly been extra superficial than we want to confess. With a trendy and likeable contact befitting a powerful candidate, Ben Shapiro takes us deep into the vanity that has formed American history."
"Shapiro deftly explains how peak, hair and handsomeness can impact a candidate's crusade up to matters. A enjoyable, informative read."
Nationally syndicated speak express host
Host of CNN's The Glenn Beck Show
"A hilarious and illuminating trip via America's centuries-long fascination with presidential image-making. even if you are left, correct, reasonable or apathetic, this vigorous booklet gets you prepared for the packaging of the '08 races."
"This is a perceptive, witty-sometimes hilarious-look on the realities in the back of the faces and the facades, the slogans and the nature assassinations, of every presidential crusade from George Washington to at the present time - with a lot for us to think about for tomorrow."
-Sir Martin Gilbert
Official biographer of Winston Churchill
"An exciting and illuminating romp during the politics of symbolism and character in our presidential politics. in case you are deliberating working for president, learn this booklet prior to you spend a dime on a political consultant."
COLMES: Who do you need [for the best Court]?
ANN COULTER: thanks for asking. i would like Ben Shapiro.
COLMES: Ben Shapiro.
ANN COULTER: sure. He simply entire his first yr at Harvard legislations, 21 years outdated.
COLMES: You suggest for a date or for the court?
ANN COULTER: No, for the court docket. he is my candidate. he is very vivid. he is already written one best-selling publication.
COLMES: you need to positioned a 21-year-old man at the court?
ANN COULTER: Twenty-one, and he is simply entire first 12 months of Harvard legislation.
COLMES: so that you wish a person who is going to be at the courtroom for fifty, 60 years? Is that - is that the entire idea?
ANN COULTER: No, I simply ensue to love Ben Shapiro.
Hannity and Colmes
Fox information Channel
July eight, 2005
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Additional info for Project President: Bad Hair and Botox on the Road to the White House
It turned a subject back with the election of Franklin Delano Roosevelt in 1932. It wasn’t a subject simply because both candidate used to be undersized; Hoover stood five-feet-eleven-inches, and FDR stood six-feet-two-inches. peak turned a subject simply because FDR used to be wheelchair-bound. In 1921, on the age of thirty-nine, FDR used to be contaminated with both polio or Guillain-Barré Syndrome. Paralysis unfold up either side of Roosevelt’s physique from legs to chest;59 in basic terms with actual treatment used to be he in a position to simulate strolling utilizing a cane. 60 FDR speedy learned that the character of his situation must be hidden from the general public. Jonathan regulate wrote, “Contracting a illness corresponding to polio intended being excluded from common existence, if now not shunted away in darkish again bedrooms or dismal hospitals that seemed like prisons and had names just like the domestic for Incurables and the recent York Society for the comfort of the Ruptured and Crippled. ”61 FDR’s humans quick expert the media that he was once on his solution to complete restoration. The media used to be complicit in burying the story—in the seven years from 1921 to 1928, until eventually his inauguration as governor of latest York, the hot York instances ran not more than six articles pointing out FDR’s polio trouble. sixty two in the course of FDR’s presidency, the click took no images of FDR suffering to stroll, sitting in a wheelchair, or being lifted into or out of his wheelchair. sixty three modify counted FDR’s polio as a political plus: “Polio wiped the residue of Harvard snobbery off FDR’s public snapshot. ”64 however it wasn’t the polio itself that aided FDR—it used to be his obvious restoration from it. a guy with polio—through no fault of his personal, of course—gives the impact of actual weak spot. a guy who has overwhelmed polio gives the look of renewed actual energy. FDR best friend and 1928 Democratic presidential nominee Al Smith elucidated the normal view: the presidency, he stated, “requires a guy of significant power and physically energy to face the actual pressure of it. ”65 FDR additionally engaged in health and wellbeing baiting. throughout the 1932 crusade, his group undermined capability Democratic rival Newton Baker via elevating questions on the healthiness of his center. sixty six So for the remainder of his existence, FDR may play the a part of the mildly inconvenienced polio recoverer. In 1924, he brought attainable Democratic presidential candidate Al Smith whereas assisting himself at the rostrum. sixty seven in the course of his 1928 gubernatorial race, he fielded inquiries approximately his well-being by means of ironically declaring, “Well, here’s the helpless, hopeless invalid my rivals were conversing approximately. I’ve made 15 speeches this day. ”68 In 1931, FDR employed journalist Earle Looker to “challenge” him approximately his well-being; FDR then agreed to be tested by way of 3 medical professionals, all of whom could testify to his actual soundness. notwithstanding one health care provider blanched at giving FDR a fresh invoice of healthiness after analyzing him, the ruse went as deliberate. FDR’s spokesman in comparison his incapacity to having a pitcher eye or going in advance bald. sixty nine To underline his actual future health, FDR determined to fly to the Democratic nationwide conference in Chicago and make his attractiveness speech there; he used to be the 1st president to make a proper recognition speech.